Shane Frost

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Hi, I'm Shane Frost. Welcome to my profile!

Shane Frost's Bio:

Shane Frost's Experience:

• Sr. Strategist at Strawberry Fields Marketing Agency

  June 2013 - January 2014

  Began this position by assisting the founder and CMO in developing new processes and procedures for on-boarding, work flow and creative, also assisting reps and strategists with best practices, helping people see the vision. Currently, I'm focused on developing new markets. I enjoy the thorough and objective research before setting up and implementing new clients and their websites, social media, digital display, email campaigns and direct mail marketing, media planning and advertising strategies and leading team discussions for logo creation, collateral, etc. Aligning the vision, the goal, the brand, and the strategy. While cultivating business for Strawberry Fields, I also look for ways my clients can work with one another - establishing multi-beneficial relationships. And, in addition to strategizing and consulting and offering services, I also follow through on implementation and fulfillment, making sure campaigns are as successful as possible. I am having fun and truly enjoy seeing my clients' successes. Company was closed and absorbed by Federated Interactive.

• Digital Marketing Strategist at WSBT-TV, Schurz Communications

  February 2012 - June 2013

  Developing and executing a "real" digital strategy as a consultant to local and national businesses and organizations among diverse industries and budgets. Combining SEO and SEM with Display Ads through Real Time Bidding using multiple ad networks. Target audiences throughout our brands and throughout several of the top national and international Digital Advertising Networks. Focus marketing based on geography, demographics, and web behavior as well as keyword searches - optimizing delivery. Leading the establishment of WSBT.com's "Digital Marketing Group," which has dramatically set new records for the department and our clients in April 2013 - I continue to grow business for the TV station as well as its clients. Playing a major role in this "digital marketing agency" within WSBT-TV and in partnership with Schurz Communications, I successfully manage and cultivate local, regional and national campaigns. Recruited away to new opportunity.

• Family Services and Sales Manager at Chapel Hill Memorial Gardens & Funeral Home (StoneMor Partners)

  January 2009 - November 2011

  Coached and managed others in assisting families at the time of a loved one's death - helping with cemetery arrangements or preplanning funeral and cemetery. * moved into management while posting leading combined INS & CEM volume in 2009 * increased total cemetery & funeral home volume in 2010 by 19% over 2009 with a combined INS+CEM of over 1.4M * shifted team focus from Insurance Products (61% INS - 39% CEM, 2009-2010) to Cemetery Trust funds (24% INS - 76% CEM, 2011) in line with StoneMor goals to increase corporate cash flow * awarded additional location in June 2011 and hit budget in August * through October 2011 increased total cemetery volume at Chapel Hill by 19% over 2010 Note: this growth was created through developing honest and inspiring relationships with families and encouraging my staff with positive reinforcement.

• Marketing Director & Owner at imij media marketing

  May 2007 - January 2009

  Marketing research, strategy, web design, and independent sales consultant for Sunset Park & RV in Shipshewana, IN and Riverside RV in LaGrange, IN, both of which survived the market downturn of 2007-8 and continue to grow. Set up dealership network for Sunset throughout US and Canada with 16 new dealers in 6 months. I continue to periodically serve as a consultant to Sunset RV.

• Director of Marketing & Circulation at The Elkhart Truth & eTruth.com

  December 2002 - May 2007

  I had the privilege of being on the executive team that redefined the company's vision and mission statements and adjusted operational management to better adapt to an incoming digital world. The majority of the work was in 2005 and 2006, when we developed several cross-departmental teams with a couple dozen employees and conducted brain-storming sessions, explored processes and new needs to make sure that the organization could develop a business model that would allow it to survive and thrive despite a major decline in physical subscriptions and "hard copy" readership. o Introduced web-video-print programs, bringing $30K in nontraditional revenue, with additional grants to local middle school libraries o 5 first place marketing awards among Midwest newspapers through three years (Central States Circulation & Marketing Association) o Invited speaker for successful marketing programs at National Newspaper Association Conference in Charleston, SC o Employee of the Year in 2004 (Kachina Eagle Award) o directed and coordinated art & copy for billboard, radio, direct mail, promotional events, rich media, video for targeted, synergistic, user- and revenue-generating campaigns o moved paid distribution from 83% to 98% from 2004 to 2006 o Grew single copy newspaper sales $3K average per month through relationships with vendors, marketing programs, and successful product placement from 2005 to 2006 o Transformed Total Market Coverage product (free weekly paper), saving $40K annually in production costs, while adding premium advertising sales opportunities in 2006 o Pushed Executive team to Introduce reader-generated photos online and in print (a new concept at the time) 2004-2006 o Created a positive culture in my departments and throughout the company based on a third-party culture survey throughout the entire organization (2005)

• Editor/Photog/Writer at The Papers, Inc.

  1996 - 2002

  Editor/Photographer/Writer The Papers, Inc. Milford, IN 1/1996 - 8/2002 o Received 9 first-place Hoosier State Press Association awards for feature and editorial writing (Why there's no room to sit in a gym, but it's not sold out...? Oh, 18-inch seats!) and feature and sports action photography (including the documentation of a middle school girls' basketball phenom, Shanna Zolman, and her rise to break state scoring records and play for Tennessee and move into the WNBA) o Developed editorial products with advertising appeal - New revenue products such as Youth League yearbook and Memorable Moments high school sports pictorial o Launched the paper's first sports photography web site, where the community could view pictures that didn't make it into print, download and print - a very effective grass-roots marketing program, and at a time when the web was first beginning to grow

• Creative Consultant at Momentum Marketing Consultants, LLC

  February 2014

  Copy & design for National Accounts. Assisting several non-profits. Currently working with Chicago-based businesses as well as as organizations in Fort Wayne, Indianapolis, and Kalamazoo, MI - and expanding.

Shane Frost's Education:

• Indiana Tech - Elkhart Campus

  2011 – 2013
  Associate of Science (AS)

• University of Notre Dame - Mendoza College of Business

  2005 – 2006
  Concentration: Management

• Indiana University South Bend

  1989 – 1990
  Concentration: Mass Communications

Shane Frost's Interests & Activities: